https://getmikecornell.com Mike Cornell - Freelance CD Tue, 21 Jan 2025 03:33:38 +0000 https://getmikecornell.com en https://getmikecornell.com/Splash-Page Tue, 21 Jan 2025 03:33:38 +0000 Mike Cornell - Freelance CD https://getmikecornell.com/Splash-Page <img width="2588" height="4600" width_o="2588" height_o="4600" data-src="https://freight.cargo.site/t/original/i/62ccd6157744bca2f8021b97923e263f1856d842375dbdc156d665856af896cc/Site-2.0-17.png" data-mid="225170245" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/62ccd6157744bca2f8021b97923e263f1856d842375dbdc156d665856af896cc/Site-2.0-17.png" />&nbsp; https://getmikecornell.com/The-Masters Thu, 05 Dec 2024 18:10:28 +0000 Mike Cornell - Freelance CD https://getmikecornell.com/The-Masters <img width="2120" height="351" width_o="2120" height_o="351" data-src="https://freight.cargo.site/t/original/i/cb5c10d51f68d36b9b7015babe369ac7aaecb7fc0510ac525d1f6c12cd0e7c4f/header_masters.png" data-mid="223015366" border="0" src="https://freight.cargo.site/w/1000/i/cb5c10d51f68d36b9b7015babe369ac7aaecb7fc0510ac525d1f6c12cd0e7c4f/header_masters.png" /> The masters - Brand strategy &amp; direction. 90 years old &amp; finding its rizz. As Creative Directors on the Masters, our goal was to expand viewership to new, golf-adjacent fans and elevate the tournament from a sporting event into a cultural one. Our strategy was simple, highlight the traditions of the Masters that had the most cultural relevance and then give those traditions a fresh coat of paint. 🤠 creative Director. <img width="1824" height="618" width_o="1824" height_o="618" data-src="https://freight.cargo.site/t/original/i/0178e93815225093de875491d7b883a5ab05c87de799f4be682874df97fef374/Screenshot-2024-03-06-at-1.03.11-PM.png" data-mid="222943756" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0178e93815225093de875491d7b883a5ab05c87de799f4be682874df97fef374/Screenshot-2024-03-06-at-1.03.11-PM.png" /> <img width="1920" height="1311" width_o="1920" height_o="1311" data-src="https://freight.cargo.site/t/original/i/d41daf5806de1bfbc09b7de716089a691217929005ab8ccc1c039175530b93e5/byb.com.gif" data-mid="222943767" border="0" src="https://freight.cargo.site/w/1000/i/d41daf5806de1bfbc09b7de716089a691217929005ab8ccc1c039175530b93e5/byb.com.gif" /> Road to the Masters Invitational. An E-Sports tournament? At Augusta?! We partnered with EA to host the first ever “Road to the Masters Invitational.” We designed the space, signage and even a new jacket for the winner. <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/1b848d0526f688122ad448198bdd8bf3d6dbcb032f5836148275ab7ce3afe06c/h_23SB4_0909.jpg" data-mid="222943758" border="0" src="https://freight.cargo.site/w/1000/i/1b848d0526f688122ad448198bdd8bf3d6dbcb032f5836148275ab7ce3afe06c/h_23SB4_0909.jpg" /> <img width="1334" height="402" width_o="1334" height_o="402" data-src="https://freight.cargo.site/t/original/i/791c28d1aca54ea035b0b8e218e307e4987fa8fcee6d3347577e5f91f7ccb86a/Screenshot-2024-03-12-at-9.04.12-PM.png" data-mid="222943759" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/791c28d1aca54ea035b0b8e218e307e4987fa8fcee6d3347577e5f91f7ccb86a/Screenshot-2024-03-12-at-9.04.12-PM.png" /> <img width="2506" height="1356" width_o="2506" height_o="1356" data-src="https://freight.cargo.site/t/original/i/2c284ae03bb4571bb8ad78422d7b13ba50820c2b44b533a08d9bd9ae89cf6695/Screenshot-2024-01-14-at-8.46.07-AM.png" data-mid="222943753" border="0" src="https://freight.cargo.site/w/1000/i/2c284ae03bb4571bb8ad78422d7b13ba50820c2b44b533a08d9bd9ae89cf6695/Screenshot-2024-01-14-at-8.46.07-AM.png" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/a0ec2c9191aba30c24ffd49504fbcf30b3d909a09e79fcd6e05603c5012568d7/h_23TU1_2171.jpg" data-mid="222943766" border="0" src="https://freight.cargo.site/w/1000/i/a0ec2c9191aba30c24ffd49504fbcf30b3d909a09e79fcd6e05603c5012568d7/h_23TU1_2171.jpg" /> <img width="710" height="709" width_o="710" height_o="709" data-src="https://freight.cargo.site/t/original/i/37f2af1ca952de1621725f3bb64edac1b131e0e79613802ce23ea46245e633a2/Screenshot-2024-05-08-at-11.30.04-AM.png" data-mid="222943768" border="0" src="https://freight.cargo.site/w/710/i/37f2af1ca952de1621725f3bb64edac1b131e0e79613802ce23ea46245e633a2/Screenshot-2024-05-08-at-11.30.04-AM.png" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/bd6b160904ddf6642b64e674198c6118ef12ebd31ade8eacc0aa5d4f49ef9475/h_23KK3_3520.jpg" data-mid="222943760" border="0" src="https://freight.cargo.site/w/1000/i/bd6b160904ddf6642b64e674198c6118ef12ebd31ade8eacc0aa5d4f49ef9475/h_23KK3_3520.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/fb57036327b78ba72778276d9bdcb7e7ea1fdd2c0b9555c82d241c4d7df87298/h_23KK3_3591.jpg" data-mid="222943761" border="0" src="https://freight.cargo.site/w/1000/i/fb57036327b78ba72778276d9bdcb7e7ea1fdd2c0b9555c82d241c4d7df87298/h_23KK3_3591.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/1993ab9abf38b5fe4c065eab2315ba2c47782020dbc914e7d6c3c941f010011e/h_23SB4_0119.jpg" data-mid="222943764" border="0" src="https://freight.cargo.site/w/1000/i/1993ab9abf38b5fe4c065eab2315ba2c47782020dbc914e7d6c3c941f010011e/h_23SB4_0119.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/78f5c762d84a30b705644b880f9eca6a29c096db9391477ba8596bf7ae3b04ca/h_23LW3_2567.jpg" data-mid="222943762" border="0" src="https://freight.cargo.site/w/1000/i/78f5c762d84a30b705644b880f9eca6a29c096db9391477ba8596bf7ae3b04ca/h_23LW3_2567.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/e90b22b076ded0ba47f617c24f1f3c4d1e3fe459cbdff382ecfea88957cf4fdd/IMG_5059.png" data-mid="222943752" border="0" src="https://freight.cargo.site/w/1000/i/e90b22b076ded0ba47f617c24f1f3c4d1e3fe459cbdff382ecfea88957cf4fdd/IMG_5059.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/2c9da747ba5ebd88c5b65c0844d0f9bf0da958a2980df4f47399f6eeb9c856a0/IMG_5057-2.png" data-mid="222943751" border="0" src="https://freight.cargo.site/w/1000/i/2c9da747ba5ebd88c5b65c0844d0f9bf0da958a2980df4f47399f6eeb9c856a0/IMG_5057-2.png" /> Rae’s Creek Reserve. What is a Masters party without the unofficial, official cocktail of the Masters, the Azalea? To drum up excitement for watch parties, we created a limited release vodka distilled from the most legendary water in golf, Rae’s Creek. After all, fans don’t just watch the Masters, they drink it. <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/cca40a2767e63ac99f509ea7292e38257bbb07d7a1f1e03d4f3d963ff0dfad1b/IMG_93054.JPG" data-mid="222943746" border="0" src="https://freight.cargo.site/w/1000/i/cca40a2767e63ac99f509ea7292e38257bbb07d7a1f1e03d4f3d963ff0dfad1b/IMG_93054.JPG" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/a5971e754986ebbff4af1e8f4444d7019e98853447a1eb806af7f03d06f59274/IMG_931410.JPG" data-mid="222943747" border="0" src="https://freight.cargo.site/w/1000/i/a5971e754986ebbff4af1e8f4444d7019e98853447a1eb806af7f03d06f59274/IMG_931410.JPG" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/38467c875bbef40368626792f3189d337d309449296dd30fc65a5a3f67e79fc1/IMG_93408.JPG" data-mid="222943749" border="0" src="https://freight.cargo.site/w/1000/i/38467c875bbef40368626792f3189d337d309449296dd30fc65a5a3f67e79fc1/IMG_93408.JPG" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/bad5fecb1ff64bfca97eac7c9f965b03a51dfef71bd98cc3df9e704966489119/IMG_93198.JPG" data-mid="222943748" border="0" src="https://freight.cargo.site/w/1000/i/bad5fecb1ff64bfca97eac7c9f965b03a51dfef71bd98cc3df9e704966489119/IMG_93198.JPG" /> earlier Work. <img width="1878" height="684" width_o="1878" height_o="684" data-src="https://freight.cargo.site/t/original/i/2b9c948d1cec329c8c009ffebbf537e1f4105bda528d31347f4e381a7da634fc/Screen-Shot-2022-03-25-at-3.25.43-PM.png" data-mid="222943741" border="0" src="https://freight.cargo.site/w/1000/i/2b9c948d1cec329c8c009ffebbf537e1f4105bda528d31347f4e381a7da634fc/Screen-Shot-2022-03-25-at-3.25.43-PM.png" /> <img width="1204" height="950" width_o="1204" height_o="950" data-src="https://freight.cargo.site/t/original/i/93bd29f5e5b84fe53ec656461d45b58ad58a0674969401e39e19758b14c8de71/Screen-Shot-2022-03-25-at-3.37.39-PM.png" data-mid="222943733" border="0" src="https://freight.cargo.site/w/1000/i/93bd29f5e5b84fe53ec656461d45b58ad58a0674969401e39e19758b14c8de71/Screen-Shot-2022-03-25-at-3.37.39-PM.png" /> <img width="1206" height="944" width_o="1206" height_o="944" data-src="https://freight.cargo.site/t/original/i/5709d3c61bddfdfda9c157f26311eec4893c42aaa1a63109abf0f8e266b0a9fd/Screen-Shot-2022-03-25-at-3.37.05-PM.png" data-mid="222943731" border="0" src="https://freight.cargo.site/w/1000/i/5709d3c61bddfdfda9c157f26311eec4893c42aaa1a63109abf0f8e266b0a9fd/Screen-Shot-2022-03-25-at-3.37.05-PM.png" /> <img width="1200" height="950" width_o="1200" height_o="950" data-src="https://freight.cargo.site/t/original/i/55f3324633894f8d6584f151d88154cff3390ac0c9f614cafef194198a7a0f2a/Screen-Shot-2022-03-25-at-3.36.38-PM.png" data-mid="222943730" border="0" src="https://freight.cargo.site/w/1000/i/55f3324633894f8d6584f151d88154cff3390ac0c9f614cafef194198a7a0f2a/Screen-Shot-2022-03-25-at-3.36.38-PM.png" /> <img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="222943769" border="0" src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /> .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } https://getmikecornell.com/Burger-King-You-Rule Thu, 05 Dec 2024 18:10:34 +0000 Mike Cornell - Freelance CD https://getmikecornell.com/Burger-King-You-Rule <img width="2400" height="500" width_o="2400" height_o="500" data-src="https://freight.cargo.site/t/original/i/d3db85e54a5363807ece4d665071d77b4bf2af22cc98926f07e6ab553bba43fa/you-rule-burger-king.gif" data-mid="222943834" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d3db85e54a5363807ece4d665071d77b4bf2af22cc98926f07e6ab553bba43fa/you-rule-burger-king.gif" /> burger king - Brand relaunch. The King Doesn’t Wear the Crown, Our Customers Do.&nbsp; That was the crux of our new ethos for BK - an evolution of their classic tagline that not only serves as a positive affirmation but injects new life into a brand that was struggling to resonate with today’s overlooked audience. This idea unlocked a relevant, self-aware brand spirit which reinvented Burger King’s advertising, reinvigorated employees, and re-established their place within the QSR universe. My partner and I served as the anchor CD team on the pitch, helping win the account. 🤠 Pitch Team &amp; concept Team. 🏆 Effie Brand Rennisance. $710MSales increase yoy 1BImpressions 727k unique social interactions <img width="1480" height="833" width_o="1480" height_o="833" data-src="https://freight.cargo.site/t/original/i/15db34e8447ac31ad05d55830c1f5daa25fc8757c6b9c126c45b9faf2fe8808a/YouRule-marquee.png" data-mid="222943835" border="0" src="https://freight.cargo.site/w/1000/i/15db34e8447ac31ad05d55830c1f5daa25fc8757c6b9c126c45b9faf2fe8808a/YouRule-marquee.png" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/fda01a86a95f898962cdcd700edaf3862e97a0605454d5c82c74d68818852e1f/6357e13aa3cb7d2d32d5b14f_you_rule_image2.jpg" data-mid="222943846" border="0" src="https://freight.cargo.site/w/1000/i/fda01a86a95f898962cdcd700edaf3862e97a0605454d5c82c74d68818852e1f/6357e13aa3cb7d2d32d5b14f_you_rule_image2.jpg" /> <img width="778" height="460" width_o="778" height_o="460" data-src="https://freight.cargo.site/t/original/i/59fdb5c393d1071bc5a4ef266ec7a601dd48252722f92d60ce81cd410a5d366a/Screenshot-2023-08-31-at-11.31.29-AM.png" data-mid="222943847" border="0" src="https://freight.cargo.site/w/778/i/59fdb5c393d1071bc5a4ef266ec7a601dd48252722f92d60ce81cd410a5d366a/Screenshot-2023-08-31-at-11.31.29-AM.png" /> <img width="1440" height="1793" width_o="1440" height_o="1793" data-src="https://freight.cargo.site/t/original/i/5f88fb369cf445507f705786d571e587df4b02e714566839f9d6e957aee521b6/354912022_7005772742769335_4813679696308651600_n.jpg" data-mid="222943838" border="0" src="https://freight.cargo.site/w/1000/i/5f88fb369cf445507f705786d571e587df4b02e714566839f9d6e957aee521b6/354912022_7005772742769335_4813679696308651600_n.jpg" /> <img width="2338" height="1314" width_o="2338" height_o="1314" data-src="https://freight.cargo.site/t/original/i/a65291a286d3b116ad0cccc3c77c7954baa846cdaa7932f0349bd3d7fdcae391/Screenshot-2023-08-31-at-9.45.02-AM.png" data-mid="222943849" border="0" src="https://freight.cargo.site/w/1000/i/a65291a286d3b116ad0cccc3c77c7954baa846cdaa7932f0349bd3d7fdcae391/Screenshot-2023-08-31-at-9.45.02-AM.png" /> <img width="1034" height="2114" width_o="1034" height_o="2114" data-src="https://freight.cargo.site/t/original/i/e6bb11bd23d6db7ed5e20f494ffb04b62bd93cae94e0c89ad3508fce6761ec97/Screenshot-2024-02-19-at-11.10.00-AM.png" data-mid="222943848" border="0" src="https://freight.cargo.site/w/1000/i/e6bb11bd23d6db7ed5e20f494ffb04b62bd93cae94e0c89ad3508fce6761ec97/Screenshot-2024-02-19-at-11.10.00-AM.png" /> <img width="1440" height="1791" width_o="1440" height_o="1791" data-src="https://freight.cargo.site/t/original/i/3c30b350415814bad20dc34fcff34fe6e28d17b18d3366653c17bddf94e7fc32/321994867_470633291701196_6816744752810947648_n.jpg" data-mid="222943842" border="0" src="https://freight.cargo.site/w/1000/i/3c30b350415814bad20dc34fcff34fe6e28d17b18d3366653c17bddf94e7fc32/321994867_470633291701196_6816744752810947648_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/611540c7b590e0b9e66f5db3eb9397edcc5cffbdd0549a923e40f9baa574c67d/319886475_6365836353429647_7328486452807647134_n.jpg" data-mid="222943840" border="0" src="https://freight.cargo.site/w/1000/i/611540c7b590e0b9e66f5db3eb9397edcc5cffbdd0549a923e40f9baa574c67d/319886475_6365836353429647_7328486452807647134_n.jpg" /> <img width="2918" height="1654" width_o="2918" height_o="1654" data-src="https://freight.cargo.site/t/original/i/1f051bac3f40ab0d1e8c4c27da2c30b7de3580a9eef19c10065e6003759f71e7/Screenshot-2023-08-31-at-9.51.56-AM.png" data-mid="222943837" border="0" src="https://freight.cargo.site/w/1000/i/1f051bac3f40ab0d1e8c4c27da2c30b7de3580a9eef19c10065e6003759f71e7/Screenshot-2023-08-31-at-9.51.56-AM.png" /> <img width="1440" height="1592" width_o="1440" height_o="1592" data-src="https://freight.cargo.site/t/original/i/1492aaa28cea99376dbe03c2a04884f358e61102d4c0aa87db2850b2e51f8ab2/333234003_747671000041264_5379599166412736515_n.jpg" data-mid="222943843" border="0" src="https://freight.cargo.site/w/1000/i/1492aaa28cea99376dbe03c2a04884f358e61102d4c0aa87db2850b2e51f8ab2/333234003_747671000041264_5379599166412736515_n.jpg" /> that Sounds nice. But do you really mean it? We truly made the customer king by inviting them to f*ck with our iconic sandwich, the Whopper, in our first&nbsp; brand act under “You Rule.” &nbsp; <img width="2152" height="450" width_o="2152" height_o="450" data-src="https://freight.cargo.site/t/original/i/75714e4c053df4586b3b8deb428df5fdebf12954337679b8884536d74c33e8e2/Screenshot-2024-02-19-at-1.21.09-PM.png" data-mid="222943850" border="0" src="https://freight.cargo.site/w/1000/i/75714e4c053df4586b3b8deb428df5fdebf12954337679b8884536d74c33e8e2/Screenshot-2024-02-19-at-1.21.09-PM.png" /> <img width="1161" height="762" width_o="1161" height_o="762" data-src="https://freight.cargo.site/t/original/i/9ad8ceb7a3208913113275a7f15a0bdf3b8ded5894ca5f890d61201728d1e5a0/Screenshot-2024-05-08-at-11.29.03-AM.png" data-mid="222943853" border="0" src="https://freight.cargo.site/w/1000/i/9ad8ceb7a3208913113275a7f15a0bdf3b8ded5894ca5f890d61201728d1e5a0/Screenshot-2024-05-08-at-11.29.03-AM.png" /> <img width="1654" height="920" width_o="1654" height_o="920" data-src="https://freight.cargo.site/t/original/i/33a24cdb5d67701aa9416dfd7bbc7c5daa1b5e4d2805464f02017b4988d8d5d1/Screenshot-2024-04-25-at-3.50.13-PM.png" data-mid="222943851" border="0" src="https://freight.cargo.site/w/1000/i/33a24cdb5d67701aa9416dfd7bbc7c5daa1b5e4d2805464f02017b4988d8d5d1/Screenshot-2024-04-25-at-3.50.13-PM.png" /> <img width="1648" height="1086" width_o="1648" height_o="1086" data-src="https://freight.cargo.site/t/original/i/e5fcdbbe6dc6d4b933d00a113a4618c5d96ac0d569f14a99b2d57b2cdba5c3be/Screenshot-2024-04-25-at-3.50.08-PM.png" data-mid="222943852" border="0" src="https://freight.cargo.site/w/1000/i/e5fcdbbe6dc6d4b933d00a113a4618c5d96ac0d569f14a99b2d57b2cdba5c3be/Screenshot-2024-04-25-at-3.50.08-PM.png" /> <img width="1642" height="1084" width_o="1642" height_o="1084" data-src="https://freight.cargo.site/t/original/i/c19bdbea3b5d340d2bfd5f0c9ec873ffd397b161379a66ee64d03bd6424b3ba7/Screenshot-2024-04-25-at-3.50.01-PM.png" data-mid="222943854" border="0" src="https://freight.cargo.site/w/1000/i/c19bdbea3b5d340d2bfd5f0c9ec873ffd397b161379a66ee64d03bd6424b3ba7/Screenshot-2024-04-25-at-3.50.01-PM.png" /> <img width="1320" height="1166" width_o="1320" height_o="1166" data-src="https://freight.cargo.site/t/original/i/b3e7db71299f3e31014bee5a6c02660a5497e199ac9388e06c3eb602b71ebf48/Screenshot-2024-02-06-at-9.38.54-AM.png" data-mid="222943845" border="0" src="https://freight.cargo.site/w/1000/i/b3e7db71299f3e31014bee5a6c02660a5497e199ac9388e06c3eb602b71ebf48/Screenshot-2024-02-06-at-9.38.54-AM.png" /> <img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="222943859" border="0" src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /> .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } https://getmikecornell.com/Vizio-Slam-Dunk-Poetry Thu, 05 Dec 2024 18:10:43 +0000 Mike Cornell - Freelance CD https://getmikecornell.com/Vizio-Slam-Dunk-Poetry <img width="2400" height="500" width_o="2400" height_o="500" data-src="https://freight.cargo.site/t/original/i/080d71d2761bd270b4205bd0f07d1f75875177b3e9f61dc3a4d96e5e1f20e6c2/sdp.gif" data-mid="222943905" border="0" src="https://freight.cargo.site/w/1000/i/080d71d2761bd270b4205bd0f07d1f75875177b3e9f61dc3a4d96e5e1f20e6c2/sdp.gif" /> vizio ultra-hd tv - social activation.with live sports, every tiny detail matters. Vizio was launching their UltraHD line of TVs. Blake Griffin’s contract with Vizio expired in 60 days.We had $0 in media budget &amp; $150k in production budget.Cue the house lights.🤠 concepting team. ✏️ andy sciamanna. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } 4.4 mmorganic Impressions #3trending topic on twitter $150K budget Well spent Blake Crushed live @ the Laugh Factory. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6fd4f2a85e3241da973463229d064f8b4d6c4d6bd656be9cc92f7bef0066ca31/IMGL1191.jpg" data-mid="222943863" border="0" src="https://freight.cargo.site/w/1000/i/6fd4f2a85e3241da973463229d064f8b4d6c4d6bd656be9cc92f7bef0066ca31/IMGL1191.jpg" /> .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } 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data-src="https://freight.cargo.site/t/original/i/202b57e1203e86cdba8851d2822758ffe242b40a4953b90251d2254f1c6d35e3/Watch-Blake-Griffin-perform-Slam-Dunk-Poetry---KFOR.com-copy.jpg" data-mid="222943883" border="0" src="https://freight.cargo.site/w/803/i/202b57e1203e86cdba8851d2822758ffe242b40a4953b90251d2254f1c6d35e3/Watch-Blake-Griffin-perform-Slam-Dunk-Poetry---KFOR.com-copy.jpg" /> <img width="1279" height="1238" width_o="1279" height_o="1238" data-src="https://freight.cargo.site/t/original/i/b7d08e9212a64ab9c8631fb55b8e0d1a3a0bb3eca6cedaff8f1bb62c4cedb810/Screen-Shot-2014-09-18-at-10.51.55-AM-copy.jpg" data-mid="222943880" border="0" src="https://freight.cargo.site/w/1000/i/b7d08e9212a64ab9c8631fb55b8e0d1a3a0bb3eca6cedaff8f1bb62c4cedb810/Screen-Shot-2014-09-18-at-10.51.55-AM-copy.jpg" /> <img width="2078" height="1592" width_o="2078" height_o="1592" 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data-src="https://freight.cargo.site/t/original/i/d1fca17e05407928ca42c4908265c76ebd6c1f59715a9afd24fbceadc924d7ed/Watch-Blake-Griffin-perform-slam-dunk-poetry-at-the-Laugh-Factory---The-Washington-Post-copy.jpg" data-mid="222943884" border="0" src="https://freight.cargo.site/w/1000/i/d1fca17e05407928ca42c4908265c76ebd6c1f59715a9afd24fbceadc924d7ed/Watch-Blake-Griffin-perform-slam-dunk-poetry-at-the-Laugh-Factory---The-Washington-Post-copy.jpg" /> <img width="989" height="1588" width_o="989" height_o="1588" data-src="https://freight.cargo.site/t/original/i/0396ec3ea0420641f454af0159e9d1f4f2954dfba35a78c9578808812aee58ed/Watch-Blake-Griffin-read-slam-poetry-in-new-commercials---FOX-Sports-copy.jpg" data-mid="222943885" border="0" src="https://freight.cargo.site/w/989/i/0396ec3ea0420641f454af0159e9d1f4f2954dfba35a78c9578808812aee58ed/Watch-Blake-Griffin-read-slam-poetry-in-new-commercials---FOX-Sports-copy.jpg" /> <img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="222943907" border="0" src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /> https://getmikecornell.com/Kia-The-Walken-Closet Thu, 05 Dec 2024 18:10:48 +0000 Mike Cornell - Freelance CD https://getmikecornell.com/Kia-The-Walken-Closet <img width="2388" height="1255" width_o="2388" height_o="1255" data-src="https://freight.cargo.site/t/original/i/862b27c6c3949bb976df083bb3aedf0e4648c2af3833b36767421d8d57dbf5e0/Screen-Shot-2016-02-03-at-8.44.08-AM.png" data-mid="222943908" border="0" src="https://freight.cargo.site/w/1000/i/862b27c6c3949bb976df083bb3aedf0e4648c2af3833b36767421d8d57dbf5e0/Screen-Shot-2016-02-03-at-8.44.08-AM.png" /> Kia optima - super bowl.in life, you can settle for average or choose something with a little more spice. For example, you can choose to stuff Christopher Walken inside a walk-in closet in front of&nbsp;123.4 million people. 🤠 concepting team. ✏️ andy sciamanna. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } <img width="1118" height="812" width_o="1118" height_o="812" data-src="https://freight.cargo.site/t/original/i/6774cd141df1b43a7a39a906bd1fb81670737c5e03cc38eb6d1930b8834db477/Screen-Shot-2020-04-30-at-9.00.36-AM.png" data-mid="222943915" border="0" src="https://freight.cargo.site/w/1000/i/6774cd141df1b43a7a39a906bd1fb81670737c5e03cc38eb6d1930b8834db477/Screen-Shot-2020-04-30-at-9.00.36-AM.png" /> <img width="1112" height="556" width_o="1112" height_o="556" data-src="https://freight.cargo.site/t/original/i/8eea6539a3f304eae8f00a51faf2282b80ace5d38216df172c9bc581541f2c94/Screen-Shot-2020-04-30-at-9.01.15-AM.png" data-mid="222943914" border="0" src="https://freight.cargo.site/w/1000/i/8eea6539a3f304eae8f00a51faf2282b80ace5d38216df172c9bc581541f2c94/Screen-Shot-2020-04-30-at-9.01.15-AM.png" /> <img width="1124" height="666" width_o="1124" height_o="666" data-src="https://freight.cargo.site/t/original/i/961c6b77121777dffca348a37aaa1b5e646040fbb8e2176ba1a17506534ee5bf/Screen-Shot-2020-04-30-at-9.00.55-AM.png" data-mid="222943916" border="0" src="https://freight.cargo.site/w/1000/i/961c6b77121777dffca348a37aaa1b5e646040fbb8e2176ba1a17506534ee5bf/Screen-Shot-2020-04-30-at-9.00.55-AM.png" /> <img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="222943920" border="0" src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /> https://getmikecornell.com/Kia-Super-Bowl Thu, 05 Dec 2024 18:11:13 +0000 Mike Cornell - Freelance CD https://getmikecornell.com/Kia-Super-Bowl <img width="2700" height="1150" width_o="2700" height_o="1150" data-src="https://freight.cargo.site/t/original/i/58290f15e8765c4b0e3377808634a04897d29d72e846d8de6b2694188dab5578/kia_getaway.png" data-mid="222944149" border="0" src="https://freight.cargo.site/w/1000/i/58290f15e8765c4b0e3377808634a04897d29d72e846d8de6b2694188dab5578/kia_getaway.png" /> kia sorento - super bowl.Introducing, the perfect getaway vehicle. &nbsp; The Sorento is the hero of the weekend getaway. For those who pack 3 days of vacation into 2. For those who want to use all-wheel drive as mother nature intended it to be used.&nbsp;🤠 concept Team. 🏆 cannes shortlist - film. ✏️ andy sciamanna, chris juhas.🖍️ ben tolbert. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } #4adweek #2abc #1 drove more viewers online than any other automotive Super Bowl spot <img width="1028" height="457" width_o="1028" height_o="457" data-src="https://freight.cargo.site/t/original/i/5b1090ba47ab98e066c83b0f41d14db1fd9638b3a76ba3c5756fafe639d09fcb/Screen-Shot-2015-04-20-at-1.52.00-PM.png" data-mid="222944138" border="0" src="https://freight.cargo.site/w/1000/i/5b1090ba47ab98e066c83b0f41d14db1fd9638b3a76ba3c5756fafe639d09fcb/Screen-Shot-2015-04-20-at-1.52.00-PM.png" /> <img width="1386" height="1134" width_o="1386" height_o="1134" data-src="https://freight.cargo.site/t/original/i/bc140554616df708fdfd6df5db0c0b83f67c59f96d03d7c43035ff0409a65a80/5d532c92ab5c8f80829fbba9_rw_1920.png" data-mid="222944143" border="0" src="https://freight.cargo.site/w/1000/i/bc140554616df708fdfd6df5db0c0b83f67c59f96d03d7c43035ff0409a65a80/5d532c92ab5c8f80829fbba9_rw_1920.png" /> <img width="928" height="207" width_o="928" height_o="207" data-src="https://freight.cargo.site/t/original/i/885087d650ff460747ab405176706f4548ed9393ff65fdaeae06732da63c206e/Screen-Shot-2015-04-20-at-1.48.51-PM.png" data-mid="222944137" border="0" src="https://freight.cargo.site/w/928/i/885087d650ff460747ab405176706f4548ed9393ff65fdaeae06732da63c206e/Screen-Shot-2015-04-20-at-1.48.51-PM.png" /> .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } <img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="222944152" border="0" src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /> <img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="222944152" border="0" src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /> https://getmikecornell.com/Optima Fri, 06 Dec 2024 20:02:33 +0000 Mike Cornell - Freelance CD https://getmikecornell.com/Optima <img width="2400" height="500" width_o="2400" height_o="500" data-src="https://freight.cargo.site/t/original/i/f30305754454eaff52f6ec8327399b5132d4d52044ceabbf449e6a9a17debf13/optima.png" data-mid="223007229" border="0" src="https://freight.cargo.site/w/1000/i/f30305754454eaff52f6ec8327399b5132d4d52044ceabbf449e6a9a17debf13/optima.png" /> kia optima - 360 Campaign.not your average midsize sedan. For the price, the Kia Optima is packed with features you wouldn’t expect. 🤠 concept Team. ✏️ Courtney Pulver. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } <img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="223007161" border="0" src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /> https://getmikecornell.com/Scion-iQ Thu, 05 Dec 2024 18:11:32 +0000 Mike Cornell - Freelance CD https://getmikecornell.com/Scion-iQ <img width="2120" height="351" width_o="2120" height_o="351" data-src="https://freight.cargo.site/t/original/i/414f8ca0bd50139fe63f74d1d7d63ec35395d74907c90c0fd9e55c4ad4b6224f/header_iq.png" data-mid="223052730" border="0" src="https://freight.cargo.site/w/1000/i/414f8ca0bd50139fe63f74d1d7d63ec35395d74907c90c0fd9e55c4ad4b6224f/header_iq.png" /> Scion iq - launch.A car so smart, it may just be of a higher intelligence. Toyota was about to launch a micro-car in the most truck-lovin’, SUV-drving country in the world. The iQ represented inspired thinking by Toyota. The hatchback was loaded with clever engineering. It was the first of it’s kind.&nbsp;🤠 CONCEPT TEAM. ✏️ andy sciamanna. &nbsp;81.6% &nbsp;sales above target .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } <img width="1854" height="1446" width_o="1854" height_o="1446" data-src="https://freight.cargo.site/t/original/i/cbfba7eac06448904d01410cb1fde5b4755cd70ce972f5e99c45ea0d87064809/iq_Wallscape_o.jpg" data-mid="222944314" border="0" src="https://freight.cargo.site/w/1000/i/cbfba7eac06448904d01410cb1fde5b4755cd70ce972f5e99c45ea0d87064809/iq_Wallscape_o.jpg" /> <img width="750" height="335" width_o="750" height_o="335" data-src="https://freight.cargo.site/t/original/i/e169ce6232ea7f8af5808bb229fe1497bdf3441982778237c9b5933f4cea783a/iQ-Billboard_Half_o.jpg" data-mid="222944313" border="0" src="https://freight.cargo.site/w/750/i/e169ce6232ea7f8af5808bb229fe1497bdf3441982778237c9b5933f4cea783a/iQ-Billboard_Half_o.jpg" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/c06d89e25bc70c15fcb8e140c035396bea6be846f9534a7b0e1ec798e08b217c/iQ_spread_2012_LAUNCH_01_18x12_MASTER_o.jpg" data-mid="222944316" border="0" src="https://freight.cargo.site/w/1000/i/c06d89e25bc70c15fcb8e140c035396bea6be846f9534a7b0e1ec798e08b217c/iQ_spread_2012_LAUNCH_01_18x12_MASTER_o.jpg" /> <img width="750" height="335" width_o="750" height_o="335" data-src="https://freight.cargo.site/t/original/i/ff7a5b123709420d01aa7db5677f62ca85f082ff9eb775490946a2f0625d7ad6/iQ-Billboard_prelaunch_o.jpg" data-mid="222944318" border="0" src="https://freight.cargo.site/w/750/i/ff7a5b123709420d01aa7db5677f62ca85f082ff9eb775490946a2f0625d7ad6/iQ-Billboard_prelaunch_o.jpg" /> <img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="222944331" border="0" src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /> https://getmikecornell.com/Scion-iQ-PARK Thu, 05 Dec 2024 18:11:34 +0000 Mike Cornell - Freelance CD https://getmikecornell.com/Scion-iQ-PARK <img width="2120" height="351" width_o="2120" height_o="351" data-src="https://freight.cargo.site/t/original/i/5a95c4b250722b5a6c0ce23788396da47f14f12853b11319c6faf10eaa87605b/header_park.png" data-mid="223117254" border="0" src="https://freight.cargo.site/w/1000/i/5a95c4b250722b5a6c0ce23788396da47f14f12853b11319c6faf10eaa87605b/header_park.png" /> Scion iq - social campaign.the first car to be social-first.&nbsp; How do you get the most advertising-adverse generation interested in buying cars? You have to speak their language. For the launch of the Scion iQ, we created the first social-media-only campaigns in Toyota history on a shoestring budget by focusing on a sinlge feature.🤠 concept Team. ✏️ andy sciamanna. 🖍️ jeff fang. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } <img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="222944339" border="0" src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /> https://getmikecornell.com/Kick-Out-Doubt Fri, 06 Dec 2024 20:43:57 +0000 Mike Cornell - Freelance CD https://getmikecornell.com/Kick-Out-Doubt <img width="2120" height="351" width_o="2120" height_o="351" data-src="https://freight.cargo.site/t/original/i/6f718b1a42274467efaab0c947e5250f5ea786b1cc771b7da989d39737e4e33a/header_wf.png" data-mid="223015358" border="0" src="https://freight.cargo.site/w/1000/i/6f718b1a42274467efaab0c947e5250f5ea786b1cc771b7da989d39737e4e33a/header_wf.png" /> Wells fargo advisors - 360 campaign.kick out doubt, For good. After enduring the Great Recession, a pandemic, quiet quitting, and loud quitting, millennials were finally on the brink of building substantial wealth. But there was one obstacle still in their way: themselves. 🤠 CONCEPT TEAM. ✏️ jared johnsen. <img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="223007859" border="0" src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" />