Cesar canine cuisine - social activation.
Gender inequality thrives on outdated expressions.
We decided to change one: “man’s best friend.”
Using the speech where the phrase originated, we told the stories of 7 real women and their best friends. The campaign launched on International Women’s Day.
🤠 creative Director.
✏️ Jared Johnsen.
🖍️ george thorman.
230M
total impressions54m
earned Impressions in 24 hrs.13.2%
increase in sales
On social, we shared more stories from women about their best friends.
